Popcaan has a straightforward message to dancehall artists, “Riddims don’t win Grammys.” Popcaan sent out a tweet this week that will resonate among dancehall artists. The unruly boss is celebrating the success of his new album Forever which is currently number two on the charts despite being released from July of this year. Bob Marley‘s Legend (Remastered) album is at the top of the chart, and his Legend (Deluxe) is at number three. This proves to you the longevity of Bob Marley’s work, which is still selling well decades after his death.
“Still top of the charts,” Popcaan tweeted. “Just a reminder to the dancehall industry riddims don’t win Grammys, projects/body of work do. Let’s keep putting out more projects for 2019 Go buy Forever or stream it. More videos on the way.”
Most dancehall artists already know this, but why aren’t more deejays releasing more albums? The answer is very simple; they lack the resources and or the incentive to record an entire body of work. The inception of the genre, dancehall has been largely based on riddims, which helped drives the golden era of the 1990s with many classic beats that are still being sampled by artists to date.
This year, we’ve seen a handful of dancehall acts dropping body of work including Konshens, Agent Sasco, Spice, and more. Popcaan is looking to snag his first Grammy nomination for his new album, Forever. The project is now available on all streaming service and can be purchased on iTunes.